ORGASM — AI Fashion Campaign

Creative Test / AI Campaign

Project Description

ORGASM needed a series of fashion campaign images inspired by the bold, playful photography and creative direction of Swedish Stockings. The challenge was to capture the same sense of confidence, unconventional composition and product-focused storytelling without simply reproducing the reference imagery. At the same time, the generated stockings needed to preserve ORGASM’s distinctive branding and graphic details across different models, poses and camera angles.

solution

I developed a reference-driven generative AI workflow that translated the supplied visual direction into a new campaign for ORGASM. Rather than treating the references as images to replicate, I broke their visual language down into elements such as framing, posing, lighting, styling and product emphasis. Character and product references were then combined with iterative prompting to develop a cohesive series of images while maintaining model identity and the placement of ORGASM’s graphic details. The final campaign retains the playful editorial energy of the references while establishing its own characters, compositions and imagery around the ORGASM product.