AUREA SKIN — AI-Generated Skincare Campaign Film

A 3-shot AI-assisted product campaign exploring premium skincare art direction, reference-based image generation, and image-to-video workflows.

Project Description

AI-generated product visuals often struggle with consistency, especially when preserving label readability, bottle shape, material quality, and brand identity across multiple shots. The challenge was to create a premium skincare campaign film that felt visually coherent while keeping the product recognizable from still image generation to final video.

solution

I developed a reference-based workflow using a master product still, cropped label references, Qwen Image Edit, and Kling image-to-video generation. By refining prompts, controlling visual direction, and selecting only the strongest outputs, I created a 3-shot campaign sequence with consistent product identity, soft premium lighting, and a MUJI x Aesop-inspired skincare atmosphere.

Story / Process

AUREA SKIN is a fictional skincare campaign created to explore how AI can support premium product art direction and short-form campaign filmmaking.

The visual direction combines MUJI-inspired simplicity with Aesop-like apothecary warmth: soft morning light, pale stone textures, amber glass, folded towels, subtle greenery, and calm ritual-based compositions.

The workflow began with a master product reference image. From there, I used Qwen Image Edit in ComfyUI Cloud to generate campaign stills while preserving the bottle shape, black dropper cap, amber glass, and white product label.

One of the main challenges was label preservation. Some AI generations distorted or removed the product text, so I introduced a cropped label reference as an additional guide. This helped improve the consistency of the AUREA SKIN branding across the final image and video outputs.

The selected stills were animated using Kling image-to-video. Each shot was directed with a different purpose: a minimal morning hero shot, an apothecary-inspired detail shot, and a warm closing lifestyle frame. The final sequence was edited in CapCut with subtle pacing and a simple brand lockup.